KJ DeFiDeFi Product Marketing on a Budget: Part IIFor Part I of DeFi Product Marketing on a Budget 👇 Unique Selling Points, Users + Marketing Conditions, Branding7 min read·Jan 23, 2024----
KJ DeFiDeFi Product Marketing on a Budget: Part IPart I Table of Contents12 min read·Nov 30, 2023----
KJ DeFiUnraveling Cognitive Dissonance in Crypto and DeFi: A Closer LookIn the world of cryptocurrency and decentralized finance (DeFi), the term “cognitive dissonance” might not be one that immediately comes to…4 min read·Oct 9, 2023----
KJ DeFiDeFi Due Diligence for Non-CodersWhen it comes to depositing your funds with a DeFi protocol, we always celebrate the fact that “everything is visible on the blockchain”.4 min read·Sep 29, 2023----
KJ DeFiThe Wild West vs. Decentralized Finance (DeFi): Truth behind the Trope“DeFi is the Wild West of finance, bro.”5 min read·Sep 24, 2023----
KJ DeFiDecentralized Finance and the Dopamine Connection: The Thrills and RisksLast week was Crypto Tribalism; today, we’re diving into another behavioral finance topic: the connection between dopamine and…3 min read·Sep 19, 2023----
KJ DeFiCrypto Tribalism 101Ah, cryptocurrency tribalism and the great debate(s)!6 min read·Sep 14, 2023----
KJ DeFi7 “Captain Hindsight” DeFi LessonsA few DeFi lessons I’ve learned this year with Captain Hindsight telling me what I should (or shouldn’t) have done.7 min read·May 18, 2022--1--1
KJ DeFiDeFi Discord Servers: 5 Red FlagsMany BTC pamps’n’damps ago, I laid out some Tokenomics Red Flags for anyone looking to do some of that famous “DYOR” meme.5 min read·Apr 30, 2022----